I'm an experienced senior digital strategist with over 11 years of experience working in the fundraising sector across the UK and global markets.

I have worked for some of the UK’s most well loved charities including Barnardo’s, Save the Children and Plan International, with a focus on developing digital supporter journeys across and digital content for email and social.

Most recently I have been helping charities reach their fundraising goals by creating digital strategies to identify engagement and acquisition opportunities. I have worked across all disciplines of individual giving, from developing new products to recruit new donors, diversifying event offerings, to developing audience personas for highly targeted campaigns.

I have managed successful paid media campaigns and provided consultancy for clients such Terrence Higgins Trust, Orbis International (US), British Red Cross, World Animal Protection (Global) and Crisis.